CG Life has acquired technical marketing and scientific communications agency McDay. Acquisition talks began about a year ago, said CG Life founding partner Murad Sabzali and McDay president Susan Stipa. Together, the two agencies combine their expertise in and passion for scientific communication. “In the world of communicating science and the commercialization of science in pharma and healthcare, there are not that many agencies out there that do what we do,” Sabzali said. “Many big healthcare agencies are doing great stuff in terms of launching major drug programs, but in the context of developing the drug, the discovery, preclinical, all the stuff that happens before the drug launch, that’s where we have the strength.”
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Source: https://www.mmm-online.com/home/channel/agencies/cg-life-acquires-scientific-technical-marketing-agency-mcday