Deerfield Agency has opened its wallet again, buying up healthcare marketing and advertising firm Embedded to further extend its offer to life science companies. Embedded is a New Jersey-based provider of promotional healthcare services covering areas including brand positioning, message development and social media. The company lists AstraZeneca, Pfizer and Regeneron among its partners and takes its name from its approach, which is focused on embedding its staff in a client’s science, customers and product. Deerfield has identified Embedded as the next piece in its expansion plan. The company has acquired Embedded and rolled it into a new brand. Embedded, Deerfield Agency and Verge Scientific will now be under one brand, Deerfield Group.
Read the full article: Deerfield Buys Ad Firm Embedded, Bringing 3 Agencies under 1 Brand //
Source: https://www.fiercepharma.com/marketing/deerfield-buys-ad-firm-embedded-brings-3-agencies-under-1-brand