Adding a new location or specialty to an ambulatory surgery center (ASC) can offer significant opportunities for growth, but it also requires careful planning and strategic execution. ASCs often compete with large health systems and hospitals, making differentiation critical. “You could do a market trend [survey] that cardiovascular would probably be really good in Florida, where you have a lot of older patients moving to and they don’t want to have to fly up for care,” Alyson Engle, a physician at Northwestern Medical Group, said at a recent industry conference. Yet Engle said if operators don’t have the right referral mix, it might not be the best fit.
Read the full article: From Market Trends to Physician Engagement: Key Strategies for ASC Growth and Differentiation //
Source: https://ascnews.com/2025/01/from-market-trends-to-physician-engagement-key-strategies-for-asc-growth-and-differentiation