From venture-backed start-ups to drug store retailers, there is a big push this year to use technology and data to supercharge the less glamorous side of the industry — physician-centered primary care. ″Our sense is the primary care physician or group, being the navigator for the health care system is, is where they’re trying to move the models,” said Susan DeVore, CEO of Premier, a health care consulting firm. It’s not a new concept, by any means. But unlike the old Health Maintenance Organizations, or HMO plans, of the 1990s which made doctors gatekeepers for obtaining coverage, the new primary care services aim to give consumers easier access to their doctors and reward general practioners for keeping patients healthier.
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