HealthCentral announces the acquisition of Medfluencers, a physician-founded influencer relationship management platform to identify, validate, and activate trusted voices and health experts for brands and organizations. With a network of more than 700 credentialed digital opinion leaders across 40+ specialties, Medfluencers has built a differentiated model for activating physician voices responsibly. At the core of Medfluencers’ offering is a proprietary IRM platform, Medfluencers Pulse®, that ingests campaign objectives and identifies the most relevant HCP creators across disease state, specialty, and treatment context.
Read the full article: HealthCentral Acquires Medfluencers, Expanding Its Technology-Enabled, Human-First Health Influence Platform //
Source: https://www.prnewswire.com/news-releases/healthcentral-acquires-medfluencers-expanding-its-technology-enabled-human-first-health-influence-platform-302689144.html