The emergence of new entrants in healthcare (e.g., Amazon, Walmart) is accelerating increasing healthcare consumerism. Many new entrants, particularly those with a retail background, compete with traditional providers for lower-acuity services based on price and location, allowing patients to act more like consumers in accessing care. Healthcare providers who understand the psychology underlying a consumer’s decision-making process are better equipped to earn their loyalty and route patients to both an appropriate and preferred setting of care.
Read the full article: Individuals are Consumers and How They Navigate the Health System Varies //
Source: https://www.trillianthealth.com/insights/the-compass/individuals-are-consumers-and-how-they-navigate-the-health-system-varies