Innovaccer Acquires Customer Engagement Platform Cured to Enhance Patient Experience

Innovaccer, maker of digital tools for providers, has acquired Cured, a digital marketing and customer relationship management [CRM] platform. The strategic move will add more than 20 health systems and first-time digital health clients to Innovaccer’s current portfolio of customers. Cured’s three cofounders will assume leadership roles within Innovaccer and help drive the company’s healthcare CRM strategy. Cured offers customizable, data-driven care journeys for provider clients to target outreach to patients. Working with the likes of UCHealth and Sutter Health, Cured’s offerings are meant to boost brand presence, build loyalty and drive patient engagement.

Read the full article: Innovaccer Acquires Customer Engagement Platform Cured to Enhance Patient Experience //

Source: https://www.fiercehealthcare.com/health-tech/innovaccer-acquires-customer-engagement-platform-cured-enhance-patient-experience

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