Insurers, In-Home Providers Chase C-SNP Medicare Advantage Market

Congress permanently authorized special needs plans seven years ago, although insurers have been selling the policies since 2008. Companies initially focused on marketing to people dually eligible for Medicare and Medicaid and the market reflects that legacy. Dual Eligible SNPs comprise 83.2% of the 7.3 million special needs plan enrollees in 2025. But as competition in the D-SNP market grows and fewer people age into Medicare, insurers are diversifying by investing in C-SNPs, said Allison Rizer, executive vice president at ATI Advisory, a healthcare consulting firm.

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Source: https://www.modernhealthcare.com/insurance/c-snp-market-unitedhealth-scan-2025

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