Opinion: The Next Big Thing in Health Care Is

Health care can learn from the retail industry. The most successful online retailers use advanced technology to understand behaviors and buying habits and then recommend products tailored to interests. The health care industry is beginning to employ the same approaches, albeit with a much more stringent attention to privacy concerns related to the very personal nature of consumer data.

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Source: https://morningconsult.com/opinions/the-next-big-thing-in-health-care-is

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