Virtual pediatric behavioral health company Brightline has transformed its go-to-market strategy. The shift involves shutting down the company’s operations in 45 states, nixing its enterprise commercial functions and planning to create hybrid care models in five states. The change was also accompanied by significant layoffs. Palo Alto, California-based Brightline currently operates virtually in 50 states. As part of its transformation, the company will stop new patient intake in November, an executive told Behavioral Health Business. It will continue treating all patients through the end of the year, then relaunch virtual services in only the five states selected for the hybrid model.
Read the full article: Pediatric Mental Health Provider Brightline Transforms Go-to-Market Strategy, Cuts Operations in 45 States //
Source: https://bhbusiness.com/2024/09/27/pediatric-mental-health-provider-brightline-transforms-go-to-market-strategy-cuts-operations-in-45-states