PharmaForceIQ has announced its acquisition of Aktana, aligning its cutting-edge digital orchestration platform with the industry’s premier AI-driven field Next-Best-Action (NBA) platform. The strategic move creates the industry’s first optichannel-in-a-box solution for pharma companies – an end-to-end commercial customer engagement system that can go live in as little as 6–8 weeks. This becomes the most holistic solution available to unify brand and field strategy, drive executional alignment, and measure impact immediately. PharmaForceIQ’s modular, ML-powered agile platform and Aktana’s sophisticated AI core will be integrated to ensure long-term scalability and innovation across the entire combined platform.
Read the full article: PharmaForceIQ Acquires Aktana to Deliver Unparalleled Cross-Functional Engagement Impact for Pharma //
Source: https://www.prnewswire.com/news-releases/pharmaforceiq-acquires-aktana-to-deliver-unparalleled-cross-functional-engagement-impact-for-pharma-302655185.html