Prime, a leading player in healthcare communications, has announced the acquisition of ‘Aventine’ a US-based consulting firm specialising in US-focused market access and payer communications. For Prime, who partnered with Levine Leichtman Capital Partners in April 2021, this represents the third major strategic acquisition in just two years, having acquired both HCD Economics and the creative digital technology agency Earthware in 2022. Market access and payer engagement is one of the fastest growing areas in the pharmaceutical services sector (~13% market CAGR) and Aventine becomes Prime’s first US acquisition. The move is set to significantly bolster and complement Prime’s existing evidence and access proposition.
Read the full article: Prime Acquires Aventine Consulting to Bolster US Evidence and Access Presence //
Source: https://www.prnewswire.co.uk/news-releases/prime-acquires-aventine-consulting-to-bolster-us-evidence-and-access-presence-301998393.html