Qualtrics, the creator of and a leader in the experience management (XM) category, announces it has signed a definitive agreement to invest $6.75 billion to acquire Press Ganey Forsta, a leading provider of experience measurement and data analytics. The transaction will enable organizations to elevate business performance by combining Qualtrics’ best-in-class technology with Press Ganey Forsta’s extensive data, benchmarking and healthcare expertise to create the most complete AI platform specialized for customer experience, patient experience, employee experience, and market research. In healthcare, Press Ganey Forsta is trusted globally by 41,000 providers in 30 countries, partnering to improve trust, quality, safety, and ultimately the human experiences of millions of patients.
Read the full article: Qualtrics to Invest $6.75B in Press Ganey Forsta Acquisition to Advance AI-Powered Experience Management //
Source: https://www.prnewswire.com/news-releases/qualtrics-to-invest-6-75-billion-in-press-ganey-forsta-acquisition-to-advance-ai-powered-experience-management-302576349.html