W2O Acquires Advertising & MedEd Agency 21GRAMS

W2O, the leading independent provider of analytics-driven, digital-first marketing and communications to the healthcare sector, today announced the acquisition of 21GRAMS, a rapidly growing, strategic and creative marketing, advertising and patient/medical education agency dedicated to making healthcare more human. The transformative acquisition will further strengthen W2O’s creative firepower and expand its capabilities in direct-to-consumer (DTC), direct-to-provider (DTP) and business-to-business (B2B) advertising and marketing to support the rapidly changing needs of the healthcare industry. This acquisition also bolsters W2O’s position in medical and scientific communications, as 21GRAMS has a robust medical and patient education division that will complement the three recent W2O acquisitions of Arcus Medica, ISO.health and Radius Digital Science.

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Source: https://www.businesswire.com/news/home/20200113005061/en/W2O-Acquires-Advertising-MedEd-Agency-21GRAMS-Accelerate

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