W2O Acquires Symplur to Innovate, Scale and Increase Accessibility to Its Proprietary Healthcare Data and Insights Platform

W2O, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, announced Tuesday the acquisition of Symplur, a social media analytics platform exclusively focused on the healthcare sector. Symplur provides an easy-to-use interface and analytical capabilities that will help make W2O’s data and analytics operating system and technology accessible to a broader range of non-technical users. Symplur’s proprietary, purpose-built social media analytics platform – the only tool of its kind on the market designed entirely for healthcare – allows for the rapid and easy identification of social media trends among physicians, patient advocates, life science professionals, media and other key audiences of interest to healthcare organizations, government entities and academic institutions.

Read the full article: W2O Acquires Symplur to Innovate, Scale and Increase Accessibility to Its Proprietary Healthcare Data and Insights Platform //

Source: https://www.businesswire.com/news/home/20200414005119/en/W2O-Acquires-Symplur-Innovate-Scale-Increase-Accessibility

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