The world of health and wellness is evolving rapidly, and so are the businesses that cater to it. In one transition, vitamin stores are entering the healthcare services domain. Known for providing dietary supplements, vitamins, and wellness products, retailers like The Vitamin Shoppe and GNC are now expanding their horizons. They are positioning themselves as brands that can offer not only vitamins and supplements for workouts but also cold and flu remedies and comprehensive virtual healthcare services. In an interview with PYMNTS, Allison Bentley, senior director of strategic programs at GNC Health, delved into the company’s recent decision to enter the virtual healthcare arena and explained the rationale behind this move for the specialty retailer.
Read the full article: Why GNC Is Heading into Healthcare //