As an Italian pioneer in the field of non-invasive aesthetic medicine known worldwide for PRX Derm Perfexion (formerly PRX-T33), WiQo has acquired Love Beauty Pro & Medical, a leading national sales, marketing, distribution, and training company based in Woburn and Billerica, MA to enhance the US presence of its globally patent-protected hero product PRX Derm Perfexion (formerly PRX-T33). The acquisition of Love Beauty Pro & Medical, the exclusive, and long-time distributor for WiQo products in the US, is a strategic move along the value chain. This step aims to bring WiQo closer to the US market, address specific needs more efficiently, and implement localized strategies to capture a larger market share.
Read the full article: WiQo® Expands Its Reach in the US with Strategic Acquisition of Boston-Based Love Beauty Pro & Medical //
Source: https://www.prweb.com/releases/wiqo-expands-its-reach-in-the-us-with-strategic-acquisition-of-boston-based-love-beauty-pro–medical-302096702.html