Medical affairs organizations are under growing expectations to demonstrate impact across a broader, more complex healthcare ecosystem. The ZS Medical Affairs Outlook Report 2026 provides a view into the shifting expectations shaping medical affairs, highlighting how stakeholder needs, AI adoption and evolving engagement models are influencing the future role of the function. This year’s analysis shows that medical affairs is moving through a structural reset. In recent years, engagement models have become more hybrid and selective, stakeholder groups have expanded beyond traditional KOLs and organizations have increasingly relied on data, advanced technologies and cross-functional collaboration to create value.
Read the full article: ZS Medical Affairs Outlook Report 2026 //
Source: https://www.zs.com/content/dam/global/master/pdfs/zs-medical-affairs-outlook-whitepaper.pdf