At Cityblock Health’s permanent locations across the US’s mid-Atlantic and Midwest, sleek waiting rooms are outfitted in royal-blue branding. Its aesthetic doesn’t feel far from the shiny vibe of its Silicon Valley origins – almost like a hip, urban coffee shop. It is one of an increasing number of start-ups, both physical and digital, that have come full steam ahead into the American healthcare industry. These businesses aim to transform the face of health services by replacing the staid, sterile and often difficult-to-navigate traditional system with something more inviting and efficient – even spa-like in some cases. While similar companies are popping up globally, there is a singular opportunity in the US, where private insurance is notoriously complex and opaque.
Read the full article: Tech Start-Ups Are Giving US Healthcare Services a Slick Makeover //
Source: https://www.bbc.com/worklife/article/20240126-tech-start-ups-are-giving-a-slick-makeover-to-us-healthcare-services