BrightStar Care is one of the largest home care franchises in the country, but there are also a few things about the company that make it unique. For one, it has a senior living portfolio – made up by BrightStar Senior Living and BrightStar Care Homes – that came out of the recognition that home care clients often relied on BrightStar to provide guidance when senior living options became necessary. It is far more invested in Medicare Advantage (MA) business than its peers, which has been a point of contention with some of its franchisees in the past. It is far more embedded in alternative home care models than some of its peers as well, namely hospital at home. For now, BrightStar remains independent. But its founder and CEO, Shelly Sun, suggested to Home Health Care News in 2022 that the company would eventually “align” itself with a larger network.
Read the full article: BrightStar Care’s Future: CEO Shelly Sun Envisions Potential Alignment with Payer, Retailer //
Source: https://homehealthcarenews.com/2024/02/brightstar-cares-future-ceo-shelly-sun-envisions-future-alignment-with-payer-retailer