Medical Supplies Market Is Active, Evolving

For sheer volume, the medical supplies category tops the HME industry in terms of breadth and depth of product options. It encompasses severalcategories, including urology, ostomy, wound care, enteral nutrition, incontinence, breast pumps, CPAP and diabetes management supplies, including continuous glucose monitors. While this may seem unwieldy, it represents a smorgasbord of business options and opportunities for HME providers, manufacturers in the field say. “The medical supply market continues to evolve as new products are developed, demand shifts demographically and new categories emerge, ” said Skip Matthews, chairman of AAHomecare’s Medical Supplies Council chair. “A recognition that compliant medical supply usage helps reduce overall health care spend has meant a greater emphasis on this category.”

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