ACTO Acquires 4th Down Solutions, Bringing Together Two Industry Leaders

ACTO, the only AI-powered Intelligent Field Excellence (IFE) platform purpose-built for the life science industry, announces its acquisition of 4th Down Solutions (4DS), a leading provider of innovative mobile technology and data-driven learning solutions for biopharmaceutical companies. Founded in 2010, 4DS disrupted the industry with their technology and approach by shifting commercial training from a once-and-done exercise to a continuous learning technique to impact field sales performance. “4DS was a pioneer in the evolution of commercial learning in the life sciences industry,” said Parth Khanna, CEO of ACTO. “4DS propelled the industry to change the way they thought about field force training by making continuous, personalized learning based on data insights the new norm.”

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Source: https://www.prnewswire.com/news-releases/acto-acquires-4th-down-solutions-bringing-together-two-industry-leaders-302168771.html

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