New Orleans hosted this year’s MAPS Americas Conference, where more than 1,500 medical affairs leaders gathered for a deep dive into the forces reshaping the function. Over several days, the field’s brightest minds discussed everything from the rise of GenAI to the push for health equity. Definitive Healthcare was proud to join that conversation, leading a session on how data is reshaping KOL engagement in the real world. Couldn’t attend? Here’s what Definitive Healthcare learned from the sessions rethinking what medical affairs can and should be.
Read the full article: From GenAI to Health Equity: The Conversations Shaping Medical Affairs at MAPS 2025 //
Source: https://www.definitivehc.com/blog/maps-post-event