Health Monitor Network, a trusted leader in point of care (POC) marketing, announced the acquisition of D+R Lathian, an omnichannel healthcare marketing company known for its healthcare professional (HCP) digital engagement capabilities and proprietary MyDrugRep.com platform. The acquisition strengthens Health Monitor’s leadership in point of care by expanding its HCP engagement, data-driven activation and omnichannel marketing capabilities for pharma and life sciences brands. It marks another significant step in the company’s growth strategy, enhancing its ability to connect pharmaceutical, biotech and medical device brands with patients and HCPs through more integrated and measurable engagement solutions.
Read the full article: Health Monitor Network Expands Leadership Position with Acquisition of Digital HCP Marketing Company D+R Lathian //
Source: https://www.globenewswire.com/news-release/2026/05/07/3290028/0/en/health-monitor-network-expands-leadership-position-with-acquisition-of-digital-hcp-marketing-company-d-r-lathian.html