Even at the depths of the COVID-19 pandemic, the future looked bright for the medical-aesthetics industry. As McKinsey reported in 2021, the industry was poised to grow by as much as 14 percent annually through 2026. This growth was due to an expanding patient base (thanks in part to increasing awareness and acceptance of aesthetics on social media), a proliferation of outlets providing aesthetic services, the expansion of indications, the adoption of new technologies, and new service delivery channels rising to meet consumer needs.
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Source: https://www.mckinsey.com/industries/life-sciences/our-insights/here-to-stay-an-attractive-future-for-medical-aesthetics