The Healthcare Marketing & Physicians Strategies Summit (HMPS26) has always been an exciting convergence of healthcare marketers, digital leaders, physician strategists, and executives. But this year, the tone felt noticeably more grounded and realistic than in previous years. There was a consistent theme woven throughout the event: Healthcare marketing is at a genuine inflection point, and the pressure to pull ahead and stand out is greater than ever. Unsurprisingly, AI remained one of the dominant themes throughout HMPS26. But compared to previous years, the conversations were different. No longer were strategy sessions focusing on hypothetical use cases or broad predictions about how AI might reshape healthcare marketing someday.
Read the full article: HMPS26 Recap: 4 Trends Shaping the Future of Healthcare Marketing //
Source: https://www.definitivehc.com/blog/hmps-recap