Long gone are the days when Walmart and Amazon just sold 5-cent items and books. Each brand has branched into numerous categories, each serving as a type of battleground. For example, healthcare and wellness have been a recent area of interest for both retailers. The recent release of Walmart’s 2023 annual report — which finds that revenue in that sector increased 8% year over year — suggests that competition between the two giants will likely intensify. In many ways, however, the competition between the two is not precisely direct or indirect. A close look reveals each offers vastly different value propositions targeting consumers at large, but tends to target different shoppers.
Read the full article: How Amazon and Walmart Want to Shape the Future of Health and Wellness //
Source: https://www.pymnts.com/news/retail/2023/how-amazon-and-walmart-want-to-shape-the-future-of-health-and-wellness