When UnitedHealthcare halved the number of Medicare Advantage plans it offers in New York City, it meant nearly 31,000 people had to choose new coverage for next year. The UnitedHealth Group subsidiary’s membership loss, as measured by the data analytics firm Deft Research, may be MetroPlusHealth’s gain. The NYC Health + Hospitals insurance division enriched its supplemental benefits and ramped up its marketing efforts to capture some of those customers, Chief Growth Officer Roger Milliner said. “I definitely think that consumers will shop around,” Milliner said.
Read the full article: MA Market Shake-Up Poses Risky Opportunities for Small Insurers //
Source: https://www.modernhealthcare.com/insurance/aetna-humana-unitedhealth-medicare-advantage-market-exits