So-called femtech startups bring technological solutions to problems related to women’s health. In recent years, the focus and funding has landed on menstruation and fertility—with offerings ranging from organic tampons to egg freezing. Yet founders and investors say that menopause startups—much like the life stage itself—still largely face societal stigma. Across the world, these startups have raised $254 million to date since the start of 2009; femtech startups as a whole raised more than $498 million in 2019 alone, according to PitchBook data. Nonetheless, the opportunity can’t be ignored given the vast market size: An estimated 1.1 billion women throughout the world will be postmenopausal by 2025, according to the North American Menopause Society. “Investors are starting to recognize that menopause is a massive market that’s ripe for innovation,” said Ann Garnier, founder and CEO of Lisa Health, which offers non-hormonal programs, like wellness exercises and a symptoms tracker, to help women entering menopause.
Read the full article: Narrative Change: VCs Are Finally Ready to Talk about Menopause //
Source: https://pitchbook.com/news/articles/vc-menopause-femtech?sourceType=NEWSLETTER