After a first half that saw Publicis Groupe snap up six companies around the world, the advertising giant is continuing its acquisitive streak with its first health-focused buyout of the year. Publicis Health announced its plans to acquire p-value Group, a New Jersey-based provider of medical communications services to life sciences clients. PVG comprises several agencies, including its p-value and Scient comms teams and another eponymous offshoot focused on speakers bureau management services. In the announcement, Publicis pointed to PVG’s experience working across the entire product development cycle, as well as its “scientific rigor, deep therapeutic expertise, and a team of advanced-degree professionals” as keys to helping Publicis boost its comms offerings for life sci partners and therefore their commercial impact.
Read the full article: Publicis Health Picks up p-value Medical Comms Group //
Source: https://www.fiercepharma.com/marketing/publicis-health-picks-p-value-medical-comms-group