Connecting and building trusted relationships with payers is too often a reactive exercise, when it should be proactive, says Brendan Swift, the new vice president of payer relations at Reliable Medical. “When and if an issue comes into play, it’s extremely important that you have foundational trust and connection built with your partner,” said Swift, whose previous experience includes 10 years within the complex rehab technology (CRT) and HME industry and with payers like Coventry, Aetna and Anthem. “When there’s a hot potato, everyone is so reactive. So, it must always be about how can we be extremely laser focused on communicating early and being proactive and focusing on building a strong relationship right from the start.”
Read the full article: Reliable Medical Invests in Proactive Approach to Payer Relations //
Source: https://www.hmenews.com/article/reliable-medical-invests-in-proactive-approach-to-payer-relations