Women’s Health: Unlocking Immense ROI for the Predominant Healthcare Decision-Maker

Women make up half of the global population, make 80% of healthcare decisions and are 33% more likely than men to seek medical services. Despite this pivotal role, women face significant disparities in healthcare access, outcomes and costs. Working women in the United States, on average, spend 18% more on healthcare expenses compared to men, but still spends 25% more time in poor health. This glaring gap in women’s health highlights not only an urgent need for change but also an extraordinary market opportunity. According to a report by WHAM, the women’s health market is projected to reach $30 billion by 2030, with 95% of the women’s health market having untapped potential.

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Source: https://www.lexology.com/library/detail.aspx?g=b5ece067-3e45-4912-a523-7661662f8b62

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