The presence of private equity amongst healthcare agencies has grown steadily. Last year, MM+M reported that firms with private equity backing accounted for about a fifth of the Agency 100 list. This percentage has increased, with MM+M finding that at least a third of this year’s list have PE backing. Top agencies like Klick Health, Real Chemistry, Eversana Intouch, RevHealth and Spectrum Science either have some sort of private equity stake, or are backed by firms in the space. The increasing relationship between healthcare agencies and private equity begs the questions — why is private equity becoming increasingly interested in the healthcare marketing world? And why are healthcare marketing agencies turning toward them as a source of investment?
Read the full article: Inside Private Equity’s Growing Interest in Medical Marketing Agencies //
Source: https://www.mmm-online.com/news/private-equity-growing-interest-in-medical-marketing-agencies/