WeightWatchers, whose dieting and wellness programs were once a central part of U.S. fitness culture, has filed for bankruptcy to adjust to the increasing use of drugs like Ozempic for weight loss. WeightWatchers has been offering drugs as a complement to its legacy business model of providing food consumption and exercise plans, though the company’s clinical business hasn’t grown fast enough to offset the decline in subscriptions to its core programs as many women decide the drugs are all they need. WeightWatchers has also struggled with the advent of free fitness apps and advice from social-media influencers, which have provided other channels for women who seek guidance to hit their weight-loss targets.
Read the full article: WeightWatchers Files Bankruptcy to Adapt to Chemically Induced Weight-Loss Future //
Source: https://www.wsj.com/articles/weightwatchers-files-bankruptcy-to-adapt-to-chemically-induced-weight-loss-future-a63aa8ac